Master Classes
WEDNESDAY, FEBRUARY 13, 2002
(3 classes per person)

Back by popular demand, these pre-conference workshops give small groups time and space to interact with industry leaders. For $300 on top of the two-day registration fee, registrants are guaranteed three different sessions, on a first-come, first-served basis.

9:15 am - 10:45 am

*FULL* THE ART OF THE PITCH:
hosted by LOUISE ROSEN, VP & General Manager, Blue Planet Entertainment Inc.
Your initial contact, whether in person or otherwise, needs to convince a commissioner or buyer that they want what you're proposing. Hear how to best get their attention.

OR

TREATMENTS & DEMO REELS:
hosted by JEFF TUCHMAN, Director/Writer, Documania Films
A look at producing/editing your demo reels and preparing your treatments. If you are going to send a tape to a buyer along with a proposal, what should or shouldn't be included. How long should it be and how much do you need to spend on it?

10:45 am - 11:00 am

Break

11:00 am - 12:30 pm

*FULL* THE PROGRAM EVALUATION PROCESS:
hosted by REBECCA GOLDFIELD, Sr. Program Manager, DDE & CHRISTINE KUPPENS, VP Programming, National Geographic Channel
What goes on at development and evaluation meetings, and who gets to sit in? What other departments get in on the act? Hear from those who evaluate proposals on what gets the nod and why.

OR

RELEASE FORMS:
hosted by SYLVIA STROBEL, Senior Partner, Lehmann Strobel PLC
Broadcasters increasingly rely on releases to codify agreements and reduce liability, but the wording of releases often sends a chill over the relationship between subject and filmmaker. When do you need one, and when might it not be worth the trouble? Where are the pitfalls? What does the broadcaster require?

12:30 pm - 1:30 pm

Lunch

1:30 pm - 3:00 pm

WORKING WITH A DISTRIBUTOR:
hosted by GARY LICO, President & Chief Executive Officer, Cable Ready
An indepth look at working with a distributor to sell your programs. How does the distributor manage territory rights? How do they report their progress and more importantly, your royalties?

OR

BUDGETING FOR POST PRODUCTION:
hosted by RON HEIDT, Senior Editor & STEVE DAVIS, Director, Crawford Communications
How many stories have you heard where the money has run out during post production? How many times has it happened to you? Attend this session to get a better understanding of the costs of post and how you can make accurate allowances in your budget for the work.

3:00 pm - 3:15 pm

Break

3:15 pm - 4:45 pm

DELIVERABLES:
hosted by ANTHONY UTLEY, Director of TV Distribution, International TV, BBC Worldwide
Every producer has experienced the agony of delivery pitfalls. What can you do to pull together all the elements needed to guarantee a smooth delivery including formats, promotional materials, clearances, film, television and home entertainment.

OR

MAKING SYNDICATION WORK:
hosted by TAM O'CONNER FRASER, Executive Producer, Tam Communications Inc.
The market for syndicated programming is still strong in the US - how can you make it work for you? The importance of the relationship between producer and syndicator, how Nielsen can dictate cash flow, the importance of major station clearances are all things that you need to know before even considering entering the syndication market.