Terry Bryant

Terry Bryant was named CPB's Vice President and Chief Content Officer for Television and Digital Media in March 2001. She oversees the planning and execution of CPB programming initiatives and plays a leadership role in fostering public broadcasting's transition to digital content platforms.

Prior to joining CPB, Bryant served as Senior Vice President of Broadcasting at Washington, DC's WETA where she was responsible for the station's television broadcast scheduling; traffic and broadcast operations; local and national on-air promotion; audience research and WETA's national station relations marketing efforts. She was also responsible for the development and marketing of WETA's digital broadcast service, WETA DT. As a member of WETA's National Programming Portfolio Review Committee, she actively participated in the development of both local and national content for WETA.

Bryant joined WETA in 1983 as director of on-air fundraising. She has also worked for KTCA in Minneapolis as a producer of on-air fundraising.

Bryant is a charter board member and past president of The Public Television Programmers Association (PTPA) founded in the early 1990s. In 1992 she won the first ever Programmer of the Year award presented by PTPA and Trac Media. She is an Executive Board member of CINE, a nonprofit organization dedicated to the recognition and support of excellence in the design and development of film, video and related media.

Bryant earned a bachelor's degree in broadcasting and business administration from Iowa State University.