Sandra J. Ruch

Ruch is a seasoned entertainment industry executive with expertise in corporate communications, marketing, and public relations having worked in film, television and public affairs. She is the new Executive Director of the International Documentary Association. Approaching its 20 year anniversary the IDA was founded in l982 to promote and support the non-fiction and video filmmakers of the world with the mission to increase public awareness of and demand for documentary film and video production.

As Director of Cultural Programs & Promotions for Mobil Ms. Ruch worked for over a decade with PBS on the programming and marketing of Masterpiece Theatre and Mystery! Ms. Ruch also served as Executive Producer of Pride of Place, a 12-part documentary on American architecture for PBS.

As President of Marketing for New Line Cinema, Ruch was responsible for all marketing activities for New Line Cinema's domestic theatrical releases.

Elsewhere in the entertainment industry, she served as Senior Vice President of Marketing for Cinergi Pictures, where she developed the marketing strategy and PR campaign for the film, Evita, and was an Executive Producer of Quicksilver Highway, a Movie of the Week for Fox Television.

Sandra also worked as Project Director at Scholastic Inc. the largest educational publisher in the world, where she developed "Reading Together: Make it a Family Tradition." A national reading initiative that reached every teacher and student in grades K-3 in America.

Ms. Ruch lives in Los Angeles, with her teen-age daughter, and her husband, James Wolfe, a well-known sculptor whose works are in major museum collections such as the Hirshhorn Art Museum, Whitney Museum of Art and the Boston Museum of Art.