Karen Daniel
Director of Programming
DIY - Do It Yourself Network

What genre of documentary/non-fiction do you program?
We program into eight categories: auto & boats, crafts, gardening, hobbies, home building, home improvement, living, and woodworking.

How many hours or slots do you program per year?
Approximately 400-500 new hours per year.

What percentage or number of hours are commissioned vs. acquired? (Ie. 60% commissions/ 40% acquisitions)
More than 90% commissioned.

What are you looking for right now?
Entertaining information-based shows with an eye on the budget.

How do you prefer to be pitched?
Via written proposal (submission release required.)

What is your biggest pitch turnoff?
Not being familiar with the network before pitching.

What is your market circuit?
Distributed nationally, currently in 30 million plus homes.