Wade Sherman
SVP Programming
Outdoor Channel

What genre of documentary/non-fiction do you program?
Outdoor Activities

How many hours or slots do you program per year?
24/7/365

What percentage or number of hours are commissioned vs. acquired? (Ie. 60% commissions/ 40% acquisitions)
50/50

What is the average amount for acquisitions and/or license fee?
$7,500 - $12,500

What are you looking for right now?
Fishing, Hunting, Shooting Sports, Equestrian, Marine, Motor Sports, Country Music, Adventure, Camping/Hiking, General Outdoor Recreation

How do you prefer to be pitched?
Treatment or pilot

What is your biggest pitch turnoff?
My show was the #1 show on _____ All your other stuff is junk compared to this